The billboard is situated on the facade of the Archiginnasio in Piazza Galvani, an historical square of Bologna where the silk market used to take place. The square is one of the main meeting point of the real Bolognese people for its well known Zanarini Bar, just right under the billboard.

Always populated both day and night, Piazza Galvani is located beyond Piazza Maggiore and next to Via Luigi Carlo Farini, the main road and pedestrian street that cuts across the historial city center, a shopping area of the main international and national brands. This maxi billposting has a high prestige facility and great visibility both pedestrian and vehicular.

Location: Piazza Galvani, Bologna

Dimension: 16×8 m (Tot 128 mq)