The domination is situated on the facade of the Basilica  of San Petronio and on the Archiginnasio in Piazza Galvani, an historical square of Bologna where the silk market used to take place. The square is one of the main meeting point of the realBolognese people for its well known Zanarini Bar.

Always populated both day and night, Piazza Galvani is located beyond Piazza Maggiore, a shopping area of the main international and national brands, and next to Via Luigi Carlo Farini, the main road and pedestrian street that cuts across the historial city center. This maxi billboard in the only of the city and has a high prestige facility and great visibility both pedestrian and vehicular.

Location: Piazza Galvani, Bologna

Dimension: 11×18 + 16×8 m (Tot 326 mq)