THEmedia
Conservative restoration
When we speak about conservative restoration we speak about the real commitment to bring back to their natural greatness the symbolic monuments of the cities linked to the history of our own country thanks to the economic contribution of the companies of the Italian market.
PROJECT UNDER WAY
Verona Porta Nuova
Porta Nuova is a large and majestic stone gate, which for many centuries has been the main entrance to the city of Verona.
Located in the center of Piazzale Porta Nuova, the most important and busy roundabout in the city, is the meeting point between: Viale del Piave, Viale L. dal Cero, Via Franco Faccio, the Oriani ring road, the Raggio di Sole ring road and Corso di Porta Nuova; its strategic position makes it an obligatory passage for cars and for all tourists coming from the railway station, from the motorway and from VeronaFiere.
To get an idea of the visibility of Porta Nuova, just think that every day about 150 thousand vehicles go to the center of Verona, over 250 thousand during the weekend, of which 1.5 million are only at the Arena. The city is the protagonist of numerous international events including concerts, Vinitaly, markets, sports events.
The Municipality of Verona has decided to carry out the first major restoration of the historic monument by trusting the works to “THEmedia”, which will aim to bring the facade back to its former glory.
PROJECT UNDER WAY
Verona Porta Nuova
Porta Nuova is a large and majestic stone gate, which for many centuries has been the main entrance to the city of Verona.
Located in the center of Piazzale Porta Nuova, the most important and busy roundabout in the city, is the meeting point between: Viale del Piave, Viale L. dal Cero, Via Franco Faccio, the Oriani ring road, the Raggio di Sole ring road and Corso di Porta Nuova; its strategic position makes it an obligatory passage for cars and for all tourists coming from the railway station, from the motorway and from VeronaFiere.
To get an idea of the visibility of Porta Nuova, just think that every day about 150 thousand vehicles go to the center of Verona, over 250 thousand during the weekend, of which 1.5 million are only at the Arena. The city is the protagonist of numerous international events including concerts, Vinitaly, markets, sports events.
The Municipality of Verona has decided to carry out the first major restoration of the historic monument by trusting the works to “THEmedia”, which will aim to bring the facade back to its former glory.
The Project
The project involves the installation of 3 maxi advertising billboards on the door, for a total of 410 square meters, for a period of 24 months, from March 2019.
A certified real-time head-counter sensor was installed on the system, which will allow to quantify the number of views of the advertising billboards and to report the type of people who cross the roads.
The contribution of companies in support of the restoration of one of the historical monuments in a city as important as Verona is not only an important marketing strategy, but also a great opportunity to obtain national resonance for having invested money in restoring an important place for our country.
Conservative restoration
